I tried Selena Gomez’s Rare Beauty collection and here’s my honest Rare Beauty review
Selena Gomez is an icon. She’s an actor, singer, and now the founder of Rare Beauty, her new affordable makeup line.
Like everyone, I was so excited when Selena Gomez announced she was working on her own beauty line. I couldn’t wait to get my hands on the products and try them out.
While I didn’t go into Sephora on the day of the launch, I did have all the products in my online cart ready to order. I spent days watching reviews and tutorials just waiting to get my hands on Rare Beauty. And a few days later the products arrived on my doorstep.
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Table of Contents
About Rare Beauty
Rare Beauty was founded by Selena Gomez and launched exclusively at Sephora on September 3. The brand’s focus is to sell products that make people feel good in the skin they are in while helping to break down unachievable societal beauty standards.
The first collection launch at Sephora included:
Liquid Touch Weightless Foundation (available in 48 shades) $38 CAD
Liquid Touch Brightening Concealer (available in 48 shades) $25 CAD
Soft Pinch Liquid Blush (available in 8 colours) $26 CAD
Lip Souffle Matte Cream Lipstick (available in 12 colours) $26 CAD
Positive Light Liquid Luminizer Highlighter (available in 8 colours) $29 CAD
Perfect Strokes Matte Liquid Liner $25 CAD
With Gratitude Dewy Lip Balm (available in 8 colours) $21 CAD
Always an Optimist Illuminating Primer $34 CAD
Always an Optimist 4-in-1 Prime & Set Mist $32 CAD
Brow Harmony Pencil & Gel (available in 8 shades) $29 CAD
Liquid Touch Foundation Brush $36 CAD
Liquid Touch Concealer Brush $21 CAD
Proceeds from the makeup line will go towards mental health initiatives. Over the next 10 years, the Rare Impact Fund will work towards donating its goal of $100 million to help give people access to mental health services. While looking good, you can trust that you’re doing good too.
Rare Beauty Review
Celebrity make-up brands are typically a hit or miss, and I’m so happy to say that Rare Beauty is a hit.
I ordered the Soft Pinch Liquid Blush in the shade “joy,” the Positive Light Liquid Luminizer Highlighter in the shade “Mesmerize,” and the Lip Souffle Matte Cream Lipstick in the shade “Fearless.”
The Soft Pinch Liquid Blush is the most pigmented blush I’ve ever used, but I will preface this by saying that if you use too much, you will look like a clown. A little goes a long way with this product, so you have to be careful how much you apply.
I find that the best way to apply the blush is to put a tiny dot on the back of your hand, blend it into a blush brush and then apply to your face. Then use another big fluffy blush to help blend out. It will look a little crazy at first, but it will look natural once it’s all blended out.
The Positive Light Liquid Luminizer also gives the face a natural glow. The product looks metallic, but applies very sheer so that it can be built up to your desired look. My favourite way to apply this product is with my fingers, but you can also use a brush.
The best part about these two products is that they can be applied whichever way you want, even with your fingers, which makes them the perfect products for those on the go.
The last product I bought, and my favourite product, was the Lip Souffle Matte Cream Lipstick. This is the best matte lipstick formula that I’ve used in recent years. The matte lipstick trend was so popular for years, but most formulas dried your lips out and cracked after a few hours of wear. Because this lipstick is cream-based, it doesn’t do that! It feels moisturizing and soft on the lips, and the colour is so pigmented.
If you’re only wanting to try one thing from the Rare Beauty line, I highly recommend the Lip Souffle Matte Cream Lipstick. You won’t regret buying this product.
Question: What is your favourite product from the Rare Beauty Collection?
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Stephanie says
So far, I’ve only read “surprised” positive reviews about this brand. It makes me really happy! I love Selena Gomez and was hopeful that her beauty line would be decent, if not excellent. Great to know that you think good things about it too!
Katrina says
It was really great! I honestly didn’t doubt that it wouldn’t be anything but top quality, but I was shocked by how much I did love the products.
Sophie says
I’m so happy her line is receiving such positive reviews- she deserves it! I def want to check out the lip products- I’ve heard such great things and I’m glad you agree too!
Katrina says
The lip products are incredible! I’m waiting on the edge of my seat for her to release more shades.
Natascha Goovaerts says
I never heard of Rare Beauty Collection before, but after reading this review, I can’t wait to try it.
Thanks for sharing. Loved this review and you should definitely do more of these in the future!
Katrina says
I highly recommend! It’s a great brand and very well priced.
Thank you so much. That means a lot to me.
erika says
I really want to try out her products! The cream lipstick sounds perfect for me but I’ll wait until she comes out with nude shades because that’s all I wear lol
Katrina says
They are really good! I’m hoping for some nude shades as well. The ones she has out are really bright and not totally my style.
Demi says
I’ve seen her youtube and read positive reviews about her products. But I haven’t tried it yet. Will check it out . Thanks for sharing.
casey says
I’ve been hearing tons about her makeup, so thank you so much for the thorough review!!
Krystin says
Thank you for sharing this review! I’ve been meaning to try out her products!
Setitra says
I’ve been eyeing her makeup line for a couple weeks now. Good to know she has some great formulas. Would love to try out her blush and lipsticks. Sounds worth it! Thank you for sharing.
Setitra
Katrina says
They are for sure worth it! If you try anything from the line, go for the blushes and lipsticks. The colours seem a bit bold at first, but they look so nice when applied.
m et md says
Thanks for the review, I want to try this makeup line so bad!! Is on my wishlist for sure!
Katrina says
It is so amazing!
Karen Chen says
I’ve been so curious about this line, thank you for your honest review! Also, these photos and the whole aesthetic of your website is so cute xx
Katrina says
It is such a great line! Even I can’t wait to try more products! Thank you so much. That means a lot.
Janel says
I was on the fence about trying this line, but I think I definitely have to try out at least a couple items. I love that proceeds will be going toward mental health initiatives, and the lipstick sounds amazing!
Katrina says
Right! I love supporting brands that support charitable organizations.
Marisabel Park says
I have been following this make line for a while now. It seems to have mixed reviews, but I prefer natural makeup and I am beginning to think this will work for me. Great review!!! I am adding the lip souffle matte cream lipstick for my Christmas sock stuffing!
Katrina says
I have seen mixed reviews as well, and I think it’s because some of the products are more natural. I admit the blush is a bit hard to apply, but it’s great once you play around with it and find a way to apply it that works best for you.
Ciara says
I was wanting to try this beauty line for a while, but always seem to stick with the same products. I loved your review and I think I will finally test it out especially knowing that the money goes to such a good cause !
Katrina says
I am totally the same way! I always go for the same products that I know are tried and true, but this line was so fun to experiment with!